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And while sales of Windows on non-PC devices are expected to rise over the next few years, that increase will occur much more slowly than will the rate for Android and iOS devices. If you examine the sales of all of these devices together-a market we might describe as "personal computing devices"-Windows accounted for only about 14 percent of that market in 2013, compared to 38 percent for Android and 11.6 percent for Apple platforms (Mac plus iOS). In 2013, Android accounted for over 80 percent of all smart phones sold and about 65 percent of all tablets. These markets are dominated by Android, which many have described as the Windows of the device world. This is a problem because while Microsoft's Windows has long dominated the PC market, it has found little foothold in tablets or smart phones. Post-PC World: Smart Phones, Tablets, and PCs
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And it's only a matter of time before tablet usage surpasses that of PCs as well. While arguments could be made for either term, the simple truth is this: Sometime soon, potentially this year, PCs will be the slowest-selling of these three mainstream computing device types. Microsoft has countered this claim, which was made famous by former Apple CEO Steve Jobs, by asserting that we're actually in a "PC-plus era," one in which PCs are used alongside other digital devices such as tablets and smart phones. That we're in a "post-PC" world is of course a matter of semantics. What is Microsoft's role in this post-PC world? And how will the changes that are rocking personal computing affect those who have historically relied on Windows and Microsoft for their livelihoods? Increasingly irrelevant in personal computing, the firm must find its way in what many are calling the post-PC world. Heading into 2014, Microsoft faces a more difficult competitive landscape than it has since Windows rose to prominence over 20 years ago.